Phonoblog

Micro-Estruturas Invisíveis do Jabá I: dar música de graça.

Micro-Estruturas Invisíveis do Jabá II: press kit.

Micro-Estruturas Invisíveis do Jabá III: sorteio de camiseta na webrádio gratuita da CBNC (Comunidade das Bandas que Ninguém Conhece). Seguida da execução da música de trabalho desconhecida.

Micro-Estruturas Invisíveis do Jabá IV: ficar amigo do programador do festival da Conchinchina e convidá-lo para tomar cerveja fria no bar da esquina.

Micro-Estruturas Invisíveis do Jabá V: robôs que aumentam os plays e views do MySpace e YouTube.

Micro-Estruturas Invisíveis do Jabá VI: scripts automáticos no Twitter para aumentar o número de seguidores.

Micro-Estruturas Invisíveis do Jabá VII: usar softwares caçadores de emails para “incrementar” o mailing list da banda.

Micro-Estruturas Invisíveis do Jabá VIII: pedir favores ao amigo do amigo do amigo da sua tia que trabalha na Globo.

Phonobase Music Services launches a fan-to-fan platform for the release of Terrorist, second album of the Brazilian electro-rock band Jumbo Elektro.

Phonobase Music Services, a Brazilian music company from São Paulo, has developed an innovative fan-to-fan platform for the release of Jumbo Elektro’s new album Terrorist!?

The system allows fans to create their own online stores for the album available in MP3 (128 and 320kbps), FLAC, WAV and CD. Each sale generates a commission ranging from 5 to 20% (depending on the product) to the fan “owner” of the store.

The platform works as follows: the fans fills a registration form and provide some personal information and an account for an online payment service (like PayPal) through which will receive the commissions. Once the registration is approved, the fan receives a link to their unique store. Then, he just need to spread the word, sell and earn commissions. When reaching a minimum of $5.00 in commissions, the fan gets the money through the online payment system.

Before the release of the platform, Phonobase had provided the album in different formats and prices: a free 128kbps MP3 album, a 320kbps MP3 version ($1.00), FLAC ($ 1.75), WAV ($ 2.50) and, finally, the CD + MP3 ($6.00). The value of the commissions paid to fans varies to each product. For the album in 320kbps MP3 the commission is 5%, FLAC 8%, 10% for the album in WAV and 15% for the CD + MP3 package.

Here’s one fan’s store (in Portuguese):
http://www.phonobase.com/jumbo/fan2fan/user/djerdjwn/

About Phonobase Music Services

Phonobase Music Services is a brazilian company founded in 2007 and based in São Paulo. The company came up to develop projects and services related to music in all its aspects, from creation and production of musical works to the manufacture of products related directly or indirectly to music. In this sense, Phonobase Music Services classifies itself as a service provider that works with creativity and think the music industry in a comprehensive manner, seeking to open new markets in which the music – in its various forms – can act as an agent in sphere of culture, entertainment and marketing.

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ENGLISH VERSION

In October/2008, Phonobase Music Services held an innovative distribution action in the Brazilian music market. By joining more than 50 blogs and sites to freely distribute the EP “Pareço Virtual” from the Brazilian tropicália/rock band Cérebro Eletrônico, the company reaffirmed its creative strategy initiated with the launch in may/2008, of the album “Pareço Moderno” in multiple formats – from a download card to a luxury box full of exclusive content.

According to the company’s chief executive, Juliano Polimeno, the action meets a demand that is already open in the great wide web window. “Currently, the blogs represent an important interface between artist and audience. Its trough these spontaneous album reviews, links to mp3 and sites – and the concerts – which we can really assess the receptivity of the musical work of a particular artist in early career. These blogs are usually maintained by people really passionate for music, they spend part of their time review discs, compressing, tagging and searching for information to express their love (or hate) for music. It is the music serving the personality of each one, acting as an identification and recognition tool for individuals with similar tastes. In short, the real “social network” in which music is the aggregator”, says Juliano.

Moreover, blogs are a vast network of digital distribution. And they already have been filtered. “Some of them have very significant unique visitors and page views and establish a connection with them is part of a larger strategy – and ultimately, the real strategy behind any artist – which is to create and maintain a base of fans who, subsequently, will go to the concerts, will buy other band’s products, merchandising, etc”.

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PORTUGUESE

Nesta semana, a Phonobase Music Services realizou uma ação inovadora (e assustadora para alguns) no mercado fonográfico brasileiro. Ao agregar mais de 50 blogs e sites para distribuir gratuitamente o EP “Pareço Virtual” da banda Cérebro Eletrônico, a empresa reafirmou sua estratégia criativa iniciada com o lançamento, no começo deste ano, do álbum “Pareço Moderno” em múltiplos formatos – de um cartão de download a um luxuoso box repleto de conteúdos exclusivos.

De acordo com o diretor-executivo da empresa, Juliano Polimeno, a ação supre uma demanda que já está há muito tempo escancarada na grande janela da web. “Atualmente, os blogs representam uma interface importantíssima entre artista e público. É através dessas publicações espontâneas de resenhas, críticas, do próprio álbum em mp3 – e também através dos shows – que realmente podemos avaliar a receptividade do trabalho de determinado artista em início de carreira. Esses blogs normalmente são mantidos por pessoas realmente apaixonadas por música, que gastam uma parte de seu tempo resenhando discos, compactando, “taggeando” e disponibilizando arquivos MP3 e, dessa maneira, expressam seu amor (ou seu ódio) pela música. É a música a serviço da formação da personalidade de cada um, da identificação, do reconhecimento entre indivíduos com gostos parecidos, enfim, da verdadeira “rede social” na qual a música é elemento agregador”, diz Juliano.

Além disso, os blogs representam uma rede de distribuição digital imensa. E que já vem filtrada. “Alguns deles têm acessos diários bastante significativos e estabelecer uma proximidade com eles faz parte de uma estratégia maior – e em última instância, a verdadeira estratégia por trás de qualquer artista – que é a de criar e manter uma base de fãs que, posteriormente, irão aos shows, comprarão os outros produtos da banda, etc”, salienta.

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BLOGS

02 Neurônio

http://02neuronio.blog.uol.com.br/arch2008-10-19_2008-10-25.html

Alto Falante

http://programaaltofalante.uol.com.br/

Baixe Musica BR

http://baixemusicabrasileira.blogspot.com/2008/10/crebro-eletrnico-pareo-virtual.html

Balada do Louco

http://baladadolouco.wordpress.com/2008/10/23/pareco-virtual/

Be My Head

http://bimahead.blogspot.com/2008/10/pareo-esperto.html

Blog Demo

http://blogdemo.com.br/2008/10/22/liberou-quase-geral/

Blog do Cel

http://www.interney.net/blogs/blogdocel/2008/10/22/conhecam_o_cerebro_eletronico/

Bloody Pop

http://bloodypop.com/2008/10/24/cerebro-eletronico-lanca-ep-virtual/

Cinemental

http://cinemental.wordpress.com/2008/10/23/cerebro-pareco-virtual-ep/

Coisa Pop

http://coisapop.blogspot.com/2008/10/pareo-virtual-ep-cerbro-eletrnico-2008.html

Daqui de Baixo

http://binhobrill.blogspot.com/2008/10/no-s-parece.html

Depredando o Orelhão

http://depredando.blogspot.com/2008/10/crebro-eletrnico.html

Discofonia

http://discofonia.wordpress.com/2008/10/23/pareco-virtual/

Entrelinhas e Botões

http://entrelinhasebotoes.wordpress.com/2008/10/23/pareco-moderno/

Espaço em Aberto

http://espacoemaberto.blogspot.com/2008/10/music-playlist-at-mixpod.html

Fonte do Rock

http://fontedorock.blogspot.com/2008/10/crebro-eletrnico-pareo-virtual-ep.html

Freak To Rock! You

http://freak-to-rock-you.blogspot.com/2008/10/crebro-eletrnico-pareo-virtual.html

Another Piece of Music

http://getdrunkalone.blogspot.com/2008/10/crebro-eletrnico-pareo-virtual-ep.html

Indie Rock

http://www.indierock.com.br/2008/10/25/quickies/

Low ProFlavia

http://lowproflavia.blogspot.com/

Mondo77

http://www.mondo77.fm

Music Yourself

http://santaritta.org/2008/10/23/ep-pareco-virtual-cerebro-eletronico-musicyourself/

Musica da Boa

http://gringo-musicadaboa.blogspot.com/2008/10/crebro-eletrnico-pareo-virtual-2008.html

Musica Indie BR

http://musicaindiebr.blogspot.com/2008/10/crebro-eletrnico-pareo-virtual-ep-2008.html

Musica Social

http://musicasocial.blogspot.com/2008/10/crebro-eletrnico-pareo-virtual-ep-2008.html

Musical Mente

http://bmume.blogspot.com/2008/10/ep-do-crebro-eletrnico-pareo-virtual.html

Muzplay

http://www.muzplay.net/noticias/noticia.php?NewsID=2117069718

Ninguém em Casa

http://ninguememcasa.blogspot.com/2008/10/ep-pareo-virtual.html

Pareço Moderna

http://parecomoderna.blogspot.com/2008/10/crebro-eletrnico-comanda.html

Pop up!

http://www.popup.mus.br/2008/10/24/pareco-virtual/

Projeto Factory

http://projetofactory.blogspot.com/2008/10/crebro-disponibiliza-ep-pareo-virtual.html

Revista Simples

http://www.revistasimples.com.br/blog_leiamais.php?id_post=244

Revista TRIP

http://revistatrip.uol.com.br/acp/conteudo.php?i=25645

Revista O Grito

http://revistaogrito.com/circuito/2008/10/21/antes-do-tim-festival-cerebro-eletronico-divulga-novo-disco/

Sombras Difusas

http://katchu.blogspot.com/2008/10/modernidades.html

Som de Dentro

http://somdaqui.blogspot.com/2008/12/crebro-eletrnico-pareo-virtual-ep-2008.html

Sonic Flower

http://sonicflower.blogspot.com/2008/10/crebor-eletrnico-pareo-virtual-ep.html

Speakorama

http://speakorama.com/2008/10/25/cerebro-eletronico-pareco-virtual-ep/

Trabalho Sujo

http://www.oesquema.com.br/trabalhosujo/2008/10/23/pareco-moderno/

Trama Virtual

http://tramavirtual.uol.com.br/noticia.jsp?noticia=7746

The BossaBlog

http://thebossablog.blogspot.com/2008/11/crebro-eletrnico-pareo-virtual-ep-2008.html

UIA Diário

http://uiadiario.blogspot.com/2008/10/ep-crebro-eletrnico.html

Um Que Tenha

http://umquetenha.blogspot.com/2008/10/crebro-eletrnico-pareo-virtual-ep-2008.html

Urbanaque

http://www.urbanaque.com.br/urbanblog/2008/10/pareo-virtual.html

Verboco Visual

http://verbovocovisual.blogspot.com/2008/10/pareo-virtual-crebro-eletrnico.html

Very Much Alive

http://verymuchalivebaby.blogspot.com/2008/10/crebro-eletrnico-pareo-virtual.html

Vinil Literário

http://vinilliterario.wordpress.com/2008/10/23/rapazes-modernos-de-familia/

Vitrola

http://vitrola.blogspot.com/2008/10/vou-descer-o-morro-pra-cair-no-mar.html

Wonderwall

http://www.revistaogrito.com/wonderwall/2008/10/23/pareco-virtual/

Xubba Musik

http://xubba.blogspot.com/2008/10/crebro-eletrnico-sp-lana-ep-para.html

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